EXCLUSIVE: Sana Javed reveals her beauty secrets and more!

We chat with the dazzling actress who gives fans personal tips to achieving natural beauty

Congratulations on being the new face of Conatural! Sana, what are some of your favourite clean beauty products?

Thank you. I’m partial towards organic products and Conatural is a long time favourite of mine! I’m a big fan of the Dead Sea products, Organic Aloe Vera Gel, the lip balms, the hair care products and so many others. The gentler we are with using chemical laden products on our hair and skin, the more it will glow.

You're blessed with a glowing complexion. Is it nature or nurture?

(Laughs) You’ve made me blush! I work out and eat healthy to maintain what’s been given to me by Mother Nature. I feel that good, natural and organic products always help sustain and revitalise one’s complexion, which is why I choose to use Conatural in my skin care regimen. Remember, if you feel beautiful, you look beautiful!

How would you describe your sense of style?

I’m big on simplicity, minimalism and comfort. I don’t mindlessly follow trends. I try and go for styles that suit my personality. At the moment, I’m experimenting with pastels.

You look immaculate both on screen and off. How would you describe your skin and hair type?

I’m super happy with what God’s given me. I have normal skin which is prone to sensitivity with prolonged exposure to heat and sun, especially when my work requires me to spend long hours outdoors. However, the good thing is that my hair is thick and voluminous, so no complaints in that department!

What are three essential makeup rules you live by?

I’m not really a makeup junkie but my rules are, firstly, your foundation must match your skin-tone without being cakey, secondly, to use a good primer and thirdly, to always use reliable products. Another rule to swear by is to always remember to take your makeup off!

How do you keep your hair looking so lustrous?

Intense Growth Hair Oil is my magic potion! It stimulates growth and must be massaged on a regular basis. Throw in a balanced diet into the mix and you have the whole package.

What's the first thing you do when you wake up and the last thing you do before going to bed?

I describe myself as pro-hydration. The first thing I do when I wake up is drink lots and lots of water. For bedtime, my essentials are effective cleansing and moisturising. I cannot stress enough about the importance of removing one’s makeup before going to bed. I remove mine with Conatural Organic Cleanser & Makeup Remover.

How do you protect your skin and hair from the effects of frequent styling for film and TV shoots?

All the heat from styling has definitely taken a toll on my hair, so monthly protein treatments are a must for me and work wonders. I know how difficult it is, but I still try and avoid using hair styling products as much as I can to protect my hair. As for skin, there can be no better antidote than water and moisturiser, so just drink loads and loads of water and moisturise, moisturise, moisturise! At bedtime, I use Conatural’s Advanced Super Revitalise Whitening Cream. It’s all-natural and has no bleaching or other chemical agents.

And finally, how about one last word of advice for your fans?

Please avoid unsubstantiated online tips and totkas! They are not medically credible most of the time and you shouldn’t fully rely on them. There is a lot of misguidance about products and what the ingredients are. Always remember to read labels and know what you’re putting in your hair and on your skin!

SHOP THE STORY

Organic Aloe Vera Gel

Rs 899

Organic Lip Balm

Rs 699

Intense Growth Hair Oil

Rs 1,899

Organic Cleanser & Make-up Remover

Rs 899

Why Should You Use a Face Mask?

Face masks are a key component of any skincare routine. Whether you're struggling with dullness, pigmentation, breakouts, or an uneven skin tone, there's a mask that can treat your problem. Here are some reasons to use face masks in your weekly routine:

Face masks can deeply cleanse your pores
They can hydrate, brighten, or detox your skin based on the product ingredients
They improve skin texture and leave your skin with a healthy glow
They can give your skin a refreshing boost before an occasion and/or after a long day

The key is to choose the right beauty mask for your skin type and your current skin needs.

There is a mask for every skin type; you just need to choose the right one based on your skin type and current skin concerns. So, before selecting a face mask, ask yourself the following question:

Is your skin dry, oily, combination, or sensitive?

Once you’ve identified your skin type and concern, it’s easier to find the best face mask that can provide real results.

What to Look for in a Face Mask?

Natural face masks with clean, non-toxic ingredients can do wonders for your skin! Here are some ingredients to look out for:

Clay: Deep cleanses and removes oil
Licorice root: Brightens and soothes
Turmeric: Reduces acne and adds glow
Fruit enzymes: Gently exfoliate and renew skin
Vitamin C: Boosts radiance and fights dark spots

Don’t settle for less. Harmful chemicals and toxic skin care products have been shown in studies to damage skin, so make sure you're using a clean product. Conatural’s face masks are made with all of these plant-based ingredients to give your skin the love it needs, with no nasty chemicals, parabens, or synthetic fragrances.

Face Mask For Dull & Tired Skin

If your face seems dull or tired, you need a facial mask that can brighten your skin and instantly give it a glowing effect. So, for people with such skin concerns, we have made a fantastic face mask, “The Instant Glow Face Mask".

It is the perfect skincare product for achieving a glowing complexion and works best when your skin appears tired, stressed, or lacking radiance. It is created with a mixture of natural clays and natural plant extracts that not only help detox your skin but also give it a beautiful glow.

Instant Glow Face Mask 120g

Rs.3,000

Key Ingredients of Instant Glow Face Mask

Contains kaolin clay to draw out impurities
Enriched with orange peel extract for natural exfoliation
Packed with licorice root to brighten and calm the skin

How to Use the Conatural Instant Glow Face Mask?

How to Use:

Empty one sachet of Instant Glow Face Mask into a bowl.
Mix with 1–2 teaspoons of yogurt (or rose water for acne-prone skin) to form a thick paste.
Apply to the face and neck, avoiding the eye area.
Massage gently for a minute, then leave on for 15–20 minutes.
Rinse with cold water and pat dry.
Moisturize if needed.
Use 1–2 times a week for best results.

This mask is perfect for anyone looking to boost skin radiance, especially before a wedding, party, or photo shoot.

Best for: Normal, combination, and oily skin
Key concern: Dullness, uneven tone, lack of glow
When to use: Before special events or weekly to maintain the glow

Face Mask For Dark Spots & Pigmentation

Uneven skin complexion and dark spots can definitely make us look older than our actual age. If you are dealing with hyperpigmentation, acne scars, or just looking dull, consider adding the Conatural’s White Face Brightening Mask to your skincare routine.

It really helps brighten the skin naturally, reduces dark spots and pigmentation over time, as well as soothes the skin with natural fruit enzymes.

So, simply put, it won’t be wrong to say that this mask is specifically formulated to give your skin a brighter, more even appearance without harsh chemicals. With regular use, it can improve overall skin clarity.

White Mask

Rs.2,700

Key Ingredients of White Mask

Bearberry extract: for natural skin lightening
Vitamin C: for antioxidant protection and brightness
Fruit acids: to exfoliate and renew the skin gently

How to Use the White Mask?

Conatural’s White Mask is designed to exfoliate, brighten, and nourish your skin!

How to Use:

Start with clean, dry skin.
Apply a thin, even layer of the mask, avoiding the eye area.
Leave it on for 3 minutes to let the ingredients activate.
Gently massage in circular motions for 3-5 minutes until the mask changes from white to grey. This indicates exfoliation is complete.
Rinse thoroughly with water and pat your skin dry.
Your skin may feel dry after use, as the mask exfoliates with a beta-hydroxy acid (BHA). To restore moisture, apply an oil-based cream to nourish and hydrate your skin.

Best for: All skin types, especially sensitive and pigmented skin
Key concern: Pigmentation, dead skin, acne scars, dullness
When to use: Twice a week for visible results

Which Mask Should You Choose?

Skin Concern	Recommended Product	Key Benefit
Dull, tired skin	Instant Glow Face Mask	Adds instant radiance
Pigmentation, dark spots	White Face Brightening Mask	Brightens and evens skin tone

End Note

Face masks are undoubtedly an essential element of skincare routines that you can’t ignore. However, to get the most out of the beauty face masks, you have to choose the one that actually works for your skin.

And to do that, first you’ll have to identify your skin type and what concerns you want to treat with a face mask. After determining these factors, go for organic face masks (like Conatural’s) and stay consistent with their use. Within a week, you’ll be able to see visibly amazing results and a natural glow on your face.

FAQs

Can I use more than one mask in a week?

Absolutely! By using different masks on different areas of your face, you can address different skin concerns. This is referred to as multi-masking. For example, you might apply the Instant Glow Face Mask to the dull areas and the White Face Brightening Mask to the pigmented areas.

How long should I leave a face mask on?

Always follow the directions on the product's label. Generally, 10-20 minutes is ideal. If you're still wearing it after this amount of time, you may be doing more harm than good, especially if it contains active ingredients, which can irritate your skin.

How often should I apply a face mask?

Once or twice a week is typically enough. If you have sensitive skin, try applying it once a week, gradually increasing the frequency if tolerated.