Our Story

We didn’t set out to build a beauty brand.
We set out to fix a problem.

In Pakistan, we saw everyday creams filled with mercury and steroids being sold as “miracle” products. We saw counterfeit cosmetics, misleading labels, and women putting toxic ingredients on their skin without knowing what was inside. No one was talking about it, and that silence was dangerous.

So, we decided to do something about it.

Conatural began with a simple idea: to create beauty products that were not only safe but meaningful. Products rooted in nature, powered by science, and made with honesty.


Conatural Skincare & Haircare Range

At Conatural, we believe beauty should never come at the cost of your health. That’s why our skincare and haircare ranges are powered by safe, effective, and naturally derived ingredients.

Every formula in our skincare and haircare products is prepared to deliver visible results while being free from harsh chemicals like sulfates, parabens, and silicones. Our clean beauty approach focuses on supporting your overall well-being with gentle yet high-performing solutions that fit effortlessly into your daily routine.


Conatural Professional

To meet the needs of beauty professionals, we launched Conatural Professional , a high-performance range of skincare and haircare products crafted exclusively for salons, spas, and aesthetic clinics. Formulated for results, this premium line is trusted by professionals across Pakistan to raise the standard of clean beauty in professional care.


Conatural Cosmetics

With Conatural Cosmetics, we took our mission further. Our vegan makeup line was created to prove that glamour doesn’t have to come at the cost of your skin or your well-being. Each product in our makeup range is designed for South Asian skin to enhance your natural beauty using clean, conscious ingredients.

But Conatural has always been about more than just products. We’ve worked hard to build a workplace where women can rise, lead, and build futures. We wanted to give women real opportunities, not just jobs. A place to grow, be seen, and become the leaders they were always meant to be.

We started small—just two sisters, seven products, and a whole lot of conviction. We didn’t come from the beauty industry. We came driven by frustration, guided by purpose, and fueled by the belief that women deserve better.


What We Stand For:

  • We’re proudly women-led and committed to keeping at least 70% of our workforce women. Because when women rise, everyone rises.
  • We're proud to be a certified Halal and cruelty-free brand. With ISO 22716, GMP, and Halal certifications, every product at Conatural meets high international standards that you can trust. You can view our certifications here.
  • We’ll never use Parabens, Sulphates, Silicones, PPD, Triclosan, or anything else that doesn’t belong on your skin.
  • From skincare and salon-grade solutions to makeup that enhances your natural beauty, we believe in clean, safe formulations that deliver real results.
  • We’re big believers in education—teaching people how to read labels and make safer, smarter choices.
  • We’re working to reduce single-use plastics, champion sustainability, and keep beauty kind to the planet.

We’re not here to just sell you products. We’re here to shift the culture, challenge the norms, and build a beauty movement that feels just as good as it looks.


The Journey So Far:

We’ve grown—more than we ever imagined.
From 7 products to over 150.
From a small lab to over 3,000 retail stores, our own experience centers, and shelves across borders.

We’ve been lucky to receive some big recognition along the way:

  • "Best Skin Care Brand – 2024" by Global Digital Awards, ECOM News PK & Pakistan E-commerce Association (PEA)
  • The first women-led beauty brand in Pakistan to raise Series A funding (2020) and Series B (2023)
  • "Fastest Growing Brand of the Year – 2023" by Brands Foundation, WIPO Permanent Observer (Special Edition – Northern Region)
  • USAID grants (2021, 2022) to support innovation and impact
  • Trailblazer Award from LADIESFUND (2019)
  • Laurels of Honor from Lahore Chamber of Commerce
  • Selected for the Australia Awards 2018, one of two women representing Pakistan in global “Women in Trade” initiatives

But what truly keeps us going is seeing real people feel safe, confident, and beautiful in their own skin, with products they can trust.


What We Promise:

PURE. ORGANIC. LUXURY.

Skincare that heals. Haircare that strengthens. Makeup that enhances.
All crafted with clean ingredients, vegan formulations, and social purpose at their core.

This is what we believe in. It’s why we started. And it’s why we’ll never put our name on anything we don’t fully stand behind.

“If we didn’t believe deep in our hearts that these are the most untarnished, unadulterated, accurately labeled, nourishing beauty products, we wouldn’t put our names on them.”
— Myra Qureshi & Rema Taseer


Come With Us

If you're someone who’s tired of filters, fake promises, and fine print, you're in the right place.

This is the beauty that’s honest. Beauty that gives back.

Beauty that’s for every unique you.