We didn’t set out to build a beauty brand.
We set out to fix a problem.

In Pakistan, we saw everyday creams filled with mercury and steroids being sold as “miracle” products. We saw counterfeit cosmetics, misleading labels, and women putting toxic ingredients on their skin without knowing what was inside. No one was talking about it—and that silence was dangerous.

So, we decided to do something about it.

Conatural began with a simple idea: create beauty products that were not only safe but meaningful. Products rooted in nature, powered by science, and made with honesty.

But it was never just about skincare—it was also about creating a workplace where women could rise, lead, and build futures. We wanted to give women real opportunities, not just jobs. A place to grow, be seen, and become the leaders they were always meant to be.

We started small—just two sisters, seven products, and a whole lot of conviction. We didn’t come from the beauty industry. We came driven by frustration, guided by purpose, and fueled by the belief that women deserve better.

What We Stand For
  • We’re proudly women-led, and committed to keeping at least 70% of our workforce women. Because when women rise, everyone rises.
  • Every product we make is Halal-certified, cruelty-free, and made under strict ISO 22716 standards—because integrity matters.
  • We’ll never use Parabens, Sulphates, Silicones, PPD, Triclosan, or anything else that doesn’t belong on your skin.
  • We’re big believers in education—teaching people how to read labels and make safer, smarter choices.
  • We’re working to reduce single-use plastics, champion sustainability, and keep beauty kind to the planet.

We’re not here to just sell you products. We’re here to start a conversation, shift the culture, and build a beauty movement that feels just as good as it looks.

The Journey So Far

We’ve grown—more than we ever imagined.
From 7 products to over 150.
From a small lab to over 3,000 retail stores, our own experience centers, and shelves across borders.

We’ve been lucky to receive some big recognition along the way:

  • The first women-led beauty brand in Pakistan to raise Series A funding (2020) and Series B (2023)
  • USAID grants (2021, 2022) to support innovation and impact
  • "Fastest Growing Brand of the Year – 2023" by Brands Foundation, WIPO Permanent Observer
  • Trailblazer Award from LADIESFUND (2019)
  • Laurels of Honor from Lahore Chamber of Commerce
  • Selected for the Australia Awards 2018, being one of two women representing Pakistan in global “Women in Trade” initiatives

And while the milestones matter, what really keeps us going is seeing real people feel safe, empowered, and beautiful in their own skin.

What We Promise

PURE. ORGANIC. LUXURY.

Effective, clean beauty—rooted in integrity and social empowerment.

This is what we believe in. It’s why we started. And it’s why we’ll never put our name on anything we don’t fully stand behind.

“If we didn’t believe deep in our hearts that these are the most untarnished, unadulterated, accurately labeled, nourishing beauty products—we wouldn’t put our names on them.”
— Myra Qureshi & Rema Taseer

Come With Us

If you're someone who’s tired of filters, fake promises, and fine print—you're in the right place.

This is beauty that’s honest. Beauty that gives back.

Beauty that’s for every you.