Experience Ethical Beauty Elevation: Embark on a journey with Conatural, a beacon of Award-Winning, Women-Led, Women-Empowering Excellence. Unleash your beauty with our tailored Halal Certified products, catering to your unique needs. Whether you're drawn to natural, organic, cruelty-free, vegan, or active-based solutions, we offer the perfect beauty companion.


Conatural's foundation rests on a mission that includes:

  • Leadership and empowerment for women
  • Crafting a variety of beauty products, including natural and organic products, offering conscious consumers diverse choices
  • Ensuring Halal certification for every product
  • A steadfast commitment to no animal testing
  • Manufacturing under stringent Good Manufacturing Processes in adherence to strict ISO 22716 guidelines
  • Advocating for sustainability and educating about the impact of single-use plastics.

Beauty with a conscious

Amidst a sea of counterfeit cosmetics, toxic whitening creams full of mercury and steroids sold as every beauty cream, and deceitful product labels in Pakistan, Conatural emerged as a beacon of transformation. Founded by visionary sisters, Myra Qureshi and Rema Taseer, our journey began with a profound realization the glaring knowledge gap in Pakistan concerning the hidden perils lurking within everyday cosmetics.

A Mission to Transform Beauty

United by a shared goal, Myra and Rema embarked on a mission to revolutionize the Pakistani beauty landscape. Their mission was clear: inspire, empower, educate, and provide beneficial beauty solutions. They recognized the urgent need to educate people about the dangers of toxic chemicals in cosmetics, especially the huge use of mercury and steroids in every day creams, envisioning a safer, more transparent beauty world.

Championing Purity:

Myra and Rema were fueled by a commitment to healthy ingredients, determined to formulate beauty products that were not only effective but also safe. Their unwavering resolve led to a diverse product range offering customers the choice of:

  • Natural and organic options within beauty products
  • Transforming everyday chemical products to a more natural base, free of harmful chemicals like Parabens, Triclosan, PPD, Silicones, and Sulphates
  • Ensuring all products are cruelty-free, never tested on animals
  • Attaining Halal certification for each product
  • Adhering to Good Manufacturing Processes and strict ISO 22716 Certification
  • A steadfast commitment to using safe ingredients in every product.
  • Backed by research and Love for Pakistan

A Journey of Growth and Excellence

Today, Conatural stands as an award-winning, women-led beauty company headquartered in Pakistan. Our journey began in 2016 with a modest lineup of 7 products, and now we proudly offer over 100 formulations, all crafted with unwavering dedication to purity and quality. With a robust online presence and a loyal following of over 1 million on social media, Conatural is a trailblazer in the Pakistani beauty industry.

Technology and Service at Our Core

Technology plays a pivotal role within our company, optimizing customer experiences and operational processes. Beyond online sales, our products grace the shelves of 1500+ top-end retail outlets across Pakistan, alongside our branded stores and experience centers. We also cater to the luxury hotel market by producing private-label amenities and sell internationally.

Celebrating Achievements

Our journey has been marked by significant milestones, including being the first women beauty brand in Pakistan to secure Series A funding in 2020 and a successful Series B funding round in 2023. We have also received recognition for our efforts:

  • Winning “Fastest Growing Brand of the Year Awards 2023” by Brands Foundation, a Permanent Observer status at WIPO (World Intellectual Property Organization)
  • Winning two USAID grants from the American government in 2021 and 2022.
  • Trailblazer Award from LADIESFUND Women’s Awards 2019 by the Dawood Global Foundation
  • "Laurels of Honor" award from the Lahore Chamber of Commerce, recognizing contributions to environmental causes and women's empowerment, particularly within the Women Entrepreneurship sector.
  • Being one of two Pakistani women chosen for the "Australia Awards," 2018, a program offered by the GTPA and Australian Government. This opportunity allowed the company to participate in a two-week certification program centered around global Women in Trade.

Join Us in Celebrating Purity and Innovation

Our story is one of transformation, empowerment, and innovation. Experience the Conatural difference today and celebrate beauty for every you!

"If we didn't believe deep in our hearts that these are the most untarnished, unadulterated, accurately labeled, nourishing beauty products - we wouldn't put our names on them."