This year Conatural worked with Khaadi in a landmark collaboration that saw a combination of natural skin and hair care products with contemporary fashion. Made with the utmost precision and love, Conatural is proud to have manufactured 32 new products for the Khaadi skincare range available at select Khaadi outlets.
Why We Collaborate?
Khaadi is a notable pioneer in the ready-to-wear, retail and textiles industries in Pakistan. Its ethnic inspired product line renders it a uniquely Pakistani fashion brand with a marketable indigenous palette making great use of natural materials. Similarly, Conatural is a pioneer in Pakistan’s beauty industry as the first certified organic beauty brand in the country. From sourcing traditional ingredients, it’s forward-thinking ‘Clean Beauty’ direction takes on par with trending international skin care and hair care brands.
Khaadi has a vision to revive the ancient craft of the handloom in a contemporary, fashion-forward manner. Similarly, Conatural’s vision is to revive ancient, Ayurvedic, natural and herbal practices (including aromatherapy) in line with prevailing global norms.
Both brands operate with international standards with emphasis on innovation, quality control, and savvy brand identities. Following rapid early success, they possess loyal customer followings in Pakistan and, increasingly, overseas.
Both brands operate with international standards with emphasis on innovation, quality control, and savvy brand identities. Following rapid early success, they possess loyal customer followings in Pakistan and, increasingly, overseas
Khaadi has positioned itself worldwide as one of the leading fashion forward brands for South Asian apparel; Similarly, Conatural is positioning itself worldwide as an organic skin and hair care that works that is researched and tested for the South Asian skin type.
Khaadi’s retail décor falls in line with Conatural’s neutral retail interiors. Custom designed shelving and details for both brands are congruent with nature inspired design elements. Conatural’s wood, marble, and grass juxtaposed with Khaadi’s wood, stone, and running water provide pleasing retail displays in harmonious settings for consumers.