Makeup Concealers Guide: How to Choose & Where to Buy
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Concealer is one of the most powerful tools in any makeup routine. Whether you want to brighten dark circles, cover blemishes, or create an even, flawless complexion, the right concealer can completely transform your look. But with so many options available, it’s easy to feel overwhelmed. Should you go for a high coverage concealer or a natural-looking concealer? Do you need a waterproof concealer? And most importantly, how do you choose the right shade for your skin tone?
In this ultimate concealer guide, we’ll break down the types of concealers, how to pick the perfect shade, how to apply concealer correctly, and how to make concealer last all day. Plus, we’ll introduce you to Conatural’s new full-coverage concealer, which delivers unreal, long-lasting coverage for all skin types. Cosmetics are no longer one-size fits all!
Types of Concealers: Which One is Right for You?
Not all concealers are created equal. Depending on your skin type, coverage needs, and makeup preferences, you’ll need to choose between different formulas. If you’re not sure which one is for you, don’t worry because this blog covers it all.
Liquid Concealer
Liquid concealer is one of the most popular and versatile options. It provides buildable coverage, making it perfect for everything from light touch-ups to full coverage looks. Conatural’s high coverage concealer is designed to be lightweight yet impactful, ensuring a flawless, natural-looking finish without feeling heavy.
Cream Concealer
Cream concealers are thicker and more hydrating, making them ideal for people with dry skin. They offer excellent coverage for dark circles and blemishes but may require proper blending to prevent creasing.
Stick Concealer
Stick concealers are compact and perfect for on-the-go applications. They usually provide medium to full coverage, but some formulas may feel heavier on the skin.
Color-Correcting Concealers
These concealers come in different colors to neutralize specific skin concerns. Green concealers cancel out redness, peach and orange shades brighten dark circles, and yellow tones help balance dull skin.
For a natural-looking concealer that still delivers high coverage, Conatural’s concealer offers the best of both worlds—hydration and full coverage concealer without creasing or caking.
How to Choose the Right Shade of Concealer
Finding the perfect concealer shade depends on your skin tone and undertone. Conatural offers three shade groups:
- Light shades: Best for fair to light skin tones.
- Medium shades: Perfect for warm, golden, and olive-toned complexions.
- Tan shades: Designed for deeper skin tones with rich, warm undertones.
One of the biggest makeup faux pass is when people choose concealers way too light for them thinking that’ll help with brightening more. Nope! If anything, you can get two concealers: one that matches your skin exactly and one that is slightly lighter to give that brightening effect otherwise you might risk looking like a ghost.
To choose the best shade:
For brightening under-eyes, pick a concealer one to two shades lighter than your foundation. For covering blemishes or pigmentation, choose a shade that matches your foundation exactly. For contouring, go for a concealer that is two shades darker than your natural skin tone. Conatural’s waterproof concealer blends seamlessly into the skin, offering a smooth, even-toned finish with long-lasting results.
How to Apply Concealer Like a Pro
Applying concealer the right way can make all the difference in achieving a flawless, natural look.
Prepping the Skin
Start with a hydrated base. Apply a lightweight moisturizer or primer to prevent creasing and ensure a smooth canvas for makeup application.
Applying Under the Eyes
For bright under-eyes, apply concealer in a triangle shape, blending it out with a damp sponge or brush. This technique lifts the face and creates a well-rested, illuminated effect.
Covering Blemishes and Redness
For blemishes and dark spots, dab the concealer onto the affected area using a clean brush or fingertips. Blend by tapping gently—rubbing can remove product instead of blending it in. You also need to figure out what works most for you - is it a brush, is it a beauty blender or is it your fingers? Opt for that which makes you most comfortable so you can look and feel your best.
Contouring and Highlighting
To define your face, use a matte finish concealer two shades darker than your skin tone along the cheekbones, jawline, and nose for a sculpted effect. Apply a lighter shade to highlight areas like the forehead, under-eyes, and chin.
Setting the Concealer
To keep your concealer in place all day, set it with a light dusting of translucent powder. This step prevents creasing and extends wear time, making your concealer last all day.Conatural’s concealer offers a hydrating formula that brightens, conceals, and smooths without caking, making it perfect for both everyday and full glam looks.
How to Make Concealer Last All Day
If you struggle with concealer fading or creasing, follow these tips to lock in coverage and maintain a flawless look from morning to night.
Use a primer
Applying a primer before concealer creates a smooth base and helps the product adhere better to the skin.
Layer and Build Coverage Gradually
Instead of applying a thick layer of concealer at once, use thin, buildable layers. This prevents creasing and gives a more natural finish.
Set with Powder
A light dusting of setting powder prevents shine and ensures long-lasting wear. If you have oily skin, using a matte powder keeps your concealer in place all day.
Opt for a Waterproof Formula
For all-day wear, use a waterproof concealer like Conatural’s 24-hour wear concealer, which stays intact through sweat, humidity, and long hours.
Avoid Touching Your Face
Constantly touching your face can cause makeup to fade faster. Try to keep your hands away from your face to maintain a flawless finish.
By using Conatural’s full-coverage concealer, you get a hydrating, long-lasting formula that doesn’t require frequent touch-ups, making it the perfect solution for all-day wear.
Why Conatural’s Concealer Is Unlike Anything Else
Conatural’s concealer is not just another makeup product—it’s a game-changer in achieving flawless, natural-looking skin. This concealer offers:
Conatural’s concealer is the ultimate solution for flawless, long-lasting coverage, offering up to 24-hour wear without creasing or caking. Designed with a lightweight, hydrating texture, it ensures a comfortable application while keeping the skin nourished. This buildable, high-coverage formula effectively conceals dark circles, redness, and blemishes, creating an even complexion with a smooth, matte finish that enhances skin tone and texture.
Beyond coverage, it also provides a brightening effect, instantly refreshing tired eyes for a more awake and radiant look. Available in light, medium, and tan shades, Conatural’s concealer for flawless skin is suitable for all skin types, blending seamlessly to match every complexion. Whether you need high coverage for imperfections or a natural finish for everyday wear, this concealer delivers a crease-free, long-lasting glow that keeps your skin looking fresh, vibrant, and flawless throughout the day.
Makeup That Doubles As Skincare
Concealers that double as skincare are the ultimate beauty hack, offering both coverage and nourishment in one step. Instead of just masking imperfections, these multi-functional concealers hydrate, brighten, and improve skin texture, making them a must-have for effortless beauty. A hydrating, high-coverage concealer can smooth fine lines, prevent cakiness, and enhance skin elasticity, ensuring a natural, crease-free finish.
Ingredients that target dark circles, redness, and blemishes provide a long-term solution rather than just temporary coverage. With a concealer that does skincare too, you get flawless coverage while actively improving your skin, simplifying your routine for healthy, radiant skin every day.
Summary
A great concealer can transform your makeup routine, helping you achieve flawless, even-toned skin with long-lasting coverage. Whether you need a high-coverage concealer for special occasions or a natural-looking concealer for everyday wear, knowing how to choose the right shade and apply it correctly makes all the difference.
With Conatural’s waterproof concealer, you get hydration, full coverage, and 24-hour wear, ensuring that your makeup stays fresh and smooth all day long. Whether you’re covering dark circles, blemishes, or redness, this matte finish concealer is the ultimate must-have in your beauty routine.