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KHAADI

This year Conatural had a landmark co-branded collaboration with retail giant Khaadi, to launch "Khaadi Skincare" -  a collection of 32 natural skin and hair care products. The products made are under three distinct brands:

"Soaking Sensation" - The face and body product range to moisturize and hydrate.

"Pure Intentions" - The face and body product range to cleanse and exfoliate.

"Tressed Up" - The hair product range to nourish and condition.

Created with naturally inspired active botanicals, herbs and vitamins, Conatural is proud to have manufactured the new range which is available at select Khaadi outlets since July 2019. Click here to see the full range now! 

With shared core values, brand ethos and philosophy, Khaadi and Conatural are a great fit for collaboration:

Pioneers in their respective fields

Khaadi is a notable pioneer in the ready-to-wear, retail and textiles industries in Pakistan. Its ethnic inspired product line renders it a uniquely Pakistani fashion brand with a marketable indigenous palette making great use of natural materials.

Conatural is a pioneer in Pakistan’s beauty industry as the first certified organic beauty brand in the country. From sourcing traditional ingredients, it’s forward-thinking ‘Clean Beauty’ direction takes on par with trending international skin care and hair care brands.

Reviving ancient traditions and craft

Khaadi has a vision to revive the ancient craft of the handloom in a contemporary, fashion-forward manner. Conatural’s vision is to revive ancient, Ayurvedic, "hakeemi" natural and herbal practices (including aromatherapy) in line with prevailing global norms.

Emphasis on Quality

Both brands operate with international standards with emphasis on innovation, quality control, and savvy brand identities. Following rapid early success, they possess loyal customer followings in Pakistan and, increasingly, overseas.

Brand identity inspired by "natural" elements

Khaadi’s retail décor falls in line with Conatural’s neutral retail interiors. Custom designed shelving and details for both brands are congruent with nature inspired design elements. Conatural’s wood, marble, and grass juxtaposed with Khaadi’s wood, stone, and running water provide pleasing retail displays in harmonious settings for consumers.